Job vacancy Head of Marketing

Responsibilities

• Leading the development of all marketing plans
• Ensuring the implementation of effective marketing strategies
• Focusing on growing audiences and the uptake for products and services
• Reviewing and reporting on all areas of the marketing strategies and its implementation
• Developing the corporate brand identity in consultation with senior managers, executives, and partners
• Managing creative agencies and retainer partners
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies
• Identifying ways to grow the marketing department and secure resources
• Sourcing talent to ensure the curation and retention of specialist skill sets across your teams
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)
• Conducting strategic marketing analysis that will help guide marketing messages
• Overseeing social media planning and execution
• Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans
• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programs to drive interest and sales
• Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation
• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework
• Efficiently managing annual marketing budgets
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team

Required Qualifications & Skills

• Working knowledge of search engine optimization (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations
• Experience in leading the teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects
• Ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required
• Excellent understanding of regulations, professional standards, policies, procedures, and legislation
• Ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), Google Business Tools, including Analytics
• Bachelor's degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject
• Minimum 5 years’ experience in marketing field with 3 years’ experience in a management role
• Fluent level of both spoken and written English