Job vacancy Customer Data Analytics Manager

Position Summary

To coordinate with other functions to reach effective customer journey and continuously assess and report on the results of campaigns and implement improvements where necessary.

Responsibilities

• Manage upselling and cross selling of products
• Reduce customer churn and increase customer usage by implementing win-back programs
• Pack penetration and pack renewal program
• Analysis of usage, user, revenue and campaigns
• Design customer communication for different channels
• Coordination with various functions for purchase and customer journey effectiveness
• UAT (User Acceptance Test, Validation)

Required Qualifications & Skills

• More than 5 years relevant customer lifecycle management
• Hands-on experience on MS Excel and PowerPoint
• Ability to RCA key performance metrics (revenue, user & usage)
• Deep understanding for building ROI-positive marketing programs at scale
• Experience using SQL or statistics will be advantageous