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- Brand Manager (Brand Development)
Job vacancy Brand Manager (Brand Development)
Announced
10 April, 2024
Job Type
Employee
Job Status
Full Time
Job Title
Brand Manager (Brand Development)
Job Location
Job Presentation
Responsibilities
- Determine brand objectives/strategy, both quarterly and yearly, in line with the organization portfolio strategy
- Responsibility for Market Share, Mindshare, brand P&L and overall profitability of the brand
- Lead the development and implementation of the aligned brand marketing plan by identifying key consumer insights and opportunities to deliver the brand and category financial results
- Responsible for assigned brand's new product launch assessment and deployment in market, including P&L, pricing, place and positioning
- Lead on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity
- Build productive working relationship with advertising agency, sales team, insight team, finance and supply chain to manage brand's day to day operations
- Responsible for launch management, building launch plans and legal and regulatory compliance
- Manage brand development budgets, and smooth execution of all campaign and communication activities
Required Qualifications & Skills
- Strong understanding of marketing and brand management principles
- Excellent communication and presentation skills
- Demonstrated analytical and problem-solving ability
- Expertise in MS Office (Excel, PowerPoint, Word, Outlook)
- Bachelor’s degree from a relevant field
- 4 years of experience in a marketing client / agency organization function (FMCG / alcobev experience preferred)
Salary
Up to 3,200,000 MMK (MMK)
Reference number
JL-000529
Valid Till
10 Sep, 2024 (130 days left)
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+(95) 1-538534, +(95) 9-451106089
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