Job vacancy Brand Manager

Responsibilities

• Develop and execute comprehensive brand strategies that align with sales and marketing objectives and market trends
• Monitor and adjust strategies to meet changing consumer preferences
• Plan and oversee successful product launches, ensuring products meet market demands and achieve sales targets
• Create and manage marketing campaigns that enhance brand visibility and drive sales
• Make sure and monitor campaign effectiveness, ROI, and profitability
• Conduct market research to identify consumer trends, competitive landscapes, and opportunities
• Use market insights to inform brand decisions
• Develop and manage brand budgets, optimizing spending to achieve maximum impact
• Control costs while maintaining campaign effectiveness
• Maintain and enhance brand identity, including logos, packaging, and brand messaging
• Ensure brand consistency across all marketing materials
• Increase market share for assigned brands, make sure to increase sales and profitability of brands, tracking and reporting on market share metrics
• Make sure and monitor product performance, including sales volume, revenue, and profitability
• Identify opportunities for product improvements or portfolio expansion
• Make sure brands’ sales target are met
• Foster strong consumer engagement through social media, digital marketing, and customer feedback initiatives
• Build and nurture brand loyalty
• Collaborate with retail partners to optimize product placement and in-store visibility

Required Qualifications & Skills

• Brand Strategy Development skills and have experience in defining brand positioning, target audiences, and unique selling propositions
• Strong marketing acumen, including knowledge of marketing principles, consumer behavior, competitive landscapes, opportunities and market research in creating and managing marketing campaigns
• In-depth understanding of the product portfolio, including features, benefits, and competitive advantages and bility to monitor and analyze product performance and market trends
• Experience in developing and managing brand budgets, optimizing spending to achieve maximum impact. Strong cost-control skills while maintaining campaign effectiveness.
• Customer-focused mindset with the ability and strategies to build and nurture brand loyalty and consumer engagement
• Familiarity with digital marketing channels and tools, including social media, email marketing, and online advertising. Knowledge of digital analytics to optimize online campaigns
• Effective presentation and communication skills for conveying brand strategies and results to senior management and stakeholders
• Bachelor's degree in a relevant field (master’s degree preferred) includes business administration, pharmacy, pharmaceutical sciences, medical technology, biology, chemistry, or a related discipline
• More than 5 years of substantial executive experience such as Brand or Product Manager, Head of sales or marketing Department, or equivalent position within the industry
• English proficiency with the ability to communicate effectively with English-speaking clients
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and knowledge of data analytics tools