Job vacancy Brand Manager

Executive Search
Room 1006, 10th Floor, Panchan Tower, Corner of Bagayar & Dhamazedi, Myaynigone, Sanchaung Tsp, Lanmadaw
  +(95) 1-538534, +(95) 9-451106089

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Job Type
Job Status
Full Time
16 November, 2023
Job Title

Brand Manager

Job Location
Job Presentation


  • Develop and execute comprehensive brand strategies that align with sales and marketing objectives and market trends
  • Monitor and adjust strategies to meet changing consumer preferences
  • Plan and oversee successful product launches, ensuring products meet market demands and achieve sales targets
  • Create and manage marketing campaigns that enhance brand visibility and drive sales
  • Make sure and monitor campaign effectiveness, ROI, and profitability
  • Conduct market research to identify consumer trends, competitive landscapes, and opportunities
  • Use market insights to inform brand decisions
  • Develop and manage brand budgets, optimizing spending to achieve maximum impact
  • Control costs while maintaining campaign effectiveness
  • Maintain and enhance brand identity, including logos, packaging, and brand messaging
  • Ensure brand consistency across all marketing materials
  • Increase market share for assigned brands, make sure to increase sales and profitability of brands, tracking and reporting on market share metrics
  • Make sure and monitor product performance, including sales volume, revenue, and profitability
  • Identify opportunities for product improvements or portfolio expansion
  • Make sure brands’ sales target are met
  • Foster strong consumer engagement through social media, digital marketing, and customer feedback initiatives
  • Build and nurture brand loyalty
  • Collaborate with retail partners to optimize product placement and in-store visibility

Required Qualifications & Skills

  • Brand Strategy Development skills and have experience in defining brand positioning, target audiences, and unique selling propositions
  • Strong marketing acumen, including knowledge of marketing principles, consumer behavior, competitive landscapes, opportunities and market research in creating and managing marketing campaigns
  • In-depth understanding of the product portfolio, including features, benefits, and competitive advantages and bility to monitor and analyze product performance and market trends
  • Experience in developing and managing brand budgets, optimizing spending to achieve maximum impact. Strong cost-control skills while maintaining campaign effectiveness.
  • Customer-focused mindset with the ability and strategies to build and nurture brand loyalty and consumer engagement
  • Familiarity with digital marketing channels and tools, including social media, email marketing, and online advertising. Knowledge of digital analytics to optimize online campaigns
  • Effective presentation and communication skills for conveying brand strategies and results to senior management and stakeholders
  • Bachelor's degree in a relevant field (master’s degree preferred) includes business administration, pharmacy, pharmaceutical sciences, medical technology, biology, chemistry, or a related discipline
  • More than 5 years of substantial executive experience such as Brand or Product Manager, Head of sales or marketing Department, or equivalent position within the industry
  • English proficiency with the ability to communicate effectively with English-speaking clients
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and knowledge of data analytics tools
Reference number
Valid Till
16 Apr, 2024 (126 days left)

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